“The word Hire has a very significant meaning to our family. It is not just a verb to Hire but is a concept by which we live our lives and play our sports. This is something that our children have lived by as they have grown. Each of them received a special clock with the word HIRE engraved on it when they first left home to go to university. It starts as an acronym. It becomes a concept.”
— Chris Cook
Our Story
Chris Cook, father of founder Cameron Cook introduced the values of Humility, Initiative, Responsibility, and Enthusiasm not as a program concept, but as a way of living. These principles shaped our family, our approach to sport, and the expectations we carried into every rink.
Growing up around that standard meant understanding that development is not about shortcuts. It is about consistency, accountability, and earning trust over time.
Today, those same values guide how we coach, how we communicate with families, and how we develop players. The goal has never been to run drills. It has been to build dependable athletes and strong individuals.
The standard remains the same.
Only the platform has grown.
Why Hire is different
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Development at HIRE is intentional. Every session is designed with progression and purpose, and players are taught the reasoning behind what they are working on and how it translates to game performance. With a 1:5 coach-to-player ratio, athletes receive consistent instruction and real-time feedback so growth is clear, measurable, and earned.
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HIRE stands for Humility, Initiative, Responsibility, and Enthusiasm. These values shape how we coach and what we expect from our players. They are not slogans they are daily standards that define accountability, preparation, and respect for the process.
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Players experience structure, clarity, and consistent feedback. They understand where they stand, what needs improvement, and how to move forward. Confidence is built through preparation, not guesswork, in an environment that is demanding but supportive.
To build a development environment grounded in support, clear communication, and honest feedback giving athletes a clear path to grow.
Our Mission
THE WORK STARTS HERE
HIRE is built to provide structure, guidance, and honest feedback at every stage of an athlete’s growth. Players know what they are working on, why it matters, and how to continue improving.
If you’re looking for intentional development not just ice time, we’re ready.